Privacy Policy

Your privacy & Confidentiality
Your privacy is important to us. To better protect your privacy we provide this notice explaining our online information practices and the choices you can make about the way your information is collected and used. Life Protection Canada Inc. is committed to respecting the privacy and confidentiality of information it receives, in accordance with our Privacy guidelines and applicable law. has established and will continue to maintain reasonable measures & safeguards to protect the security and confidentiality of personal information. However, you acknowledge and confirm that the Internet is not a secure medium where privacy and confidentiality can be guaranteed and that complete security and confidentiality of transmissions to and from this site over the Internet is not possible. Your confidential use of this site cannot be guaranteed to be 100% secure and you acknowledge that your use of this site (including personal information you transmit to the site) may be subject to access or manipulation by, or disclosure to, third parties. Without limiting any other disclaimer herein, Life Protection Canada Inc. and its affiliates shall not be responsible or liable for any damages that you or any other person may suffer in connection with any such breach of privacy, confidentiality or security.

What information do we collect?
You voluntarily agree to submit your personal identifiable information at your own risk. We only collect the information we need for the purposes of providing and servicing your Insurance & Financial needs. We collect information from you when you register on our site, respond to a survey or fill out an insurance/financial product quote form. Personal information means information about an identifiable individual and may include: Name, Date of birth, lifestyle & health information, credit information (only during the application process) , net worth, marital status, sex, social insurance number (only during the application process) , citizenship status, occupation, income, home address, phone number, and e-mail address. If you choose to share your personally identifiable information with us, you are explicitly agreeing to a relationship with and therefore consenting to, and requesting contact and information from or our Insurance partners/providers and or affiliates. As such, this relationship waives any right including claims made to the National Do Not Call List (DNCL) that extends in perpetuity to claim that we, or our affiliates, vendors, or partners, contacted you without consent.

Google, as a third party vendor, uses cookies to serve ads on your site. Google’s use of the DART cookie enables it to serve ads to your users based on their visit to your sites and other sites on the Internet. Users may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy.

What do we use your information for?
Any of the information we collect from you may be used in one of the following ways:
To process transactions, quotes or applications
Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested. Your personal information may be passed on to licensed third parties in order to properly process your application, provide you with an insurance quotation or for pre-qualification purposes. Should you decide to proceed with the purchase of an insurance or financial product with us, your personal identifiable information may then be provided to insurers or medical companies as necessary to provide you with their services and for insurance related information. is not liable or responsible for these third-party company’s privacy policies, or procedures, as well as any loss or breach of data through these third-party systems. For further detail about their Privacy Policies, please contact these companies and or carriers with your questions and inquiries.

; To send periodic emails

The email address you provide for order processing, will only be used to send you information and updates pertaining to your order, Insurance quote requests, information regarding you Insurance application, and any other Insurance related questions or concerns.

How do we protect your information?
We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information.

We offer the use of a secure server. All supplied sensitive information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Database to be only accessed by those authorized with special access rights to our systems, and are required to keep the information confidential. Authorized agents and contractors who have agreed to keep this information private and confidential may be granted access to this information.

After a transaction, your private information will not be stored on our servers.

Do we use cookies?
Yes (Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enables the sites or service providers systems to recognize your browser and capture and remember certain information

We use cookies to understand and save your preferences for future visits, keep track of advertisements and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business.

If you prefer, you can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies via your browser settings. Like most websites, if you turn your cookies off, some of our services may not function properly. However, you can still place orders over the telephone or by contacting customer service.

E-mail fraud
The security of e-mail communication cannot be guaranteed. Be cautious of e-mail and websites purporting to represent a legitimate company and that ask you to provide confidential or financial information. It is not our practice to e-mail you to ask you to provide or confirm your PIN, password, or other confidential or financial information, other than as may occur in response to an inquiry from you. If you receive such a request, or have any concern as to the validity of an e-mail from, a website purporting to be, or our online security, please notify us immediately. Please attach any suspicious e-mail in its original form, or in the case of a website please include the URL (address of the website) in your notification.
For information on various types of e-mail fraud please visit Public Safety Canada’s website at

Traffic analysis may collect some limited information about your connection to the Internet. This information includes your computer’s IP address, which is your numerical address on the Internet that lets our servers know where to send the web pages you view. This information is collected to help measure traffic to our site and the performance of our servers, and to help diagnose and address problems when they arise. Importantly, IP addresses are not linked to personally identifiable information.

Do we disclose any information to outside parties?
We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. Should you decide to proceed with the purchase of an insurance or financial product with us, your personal identifiable information may then be provided to insurers or medical companies as necessary to provide you with their services.

We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

Third party links
Occasionally, at our discretion, we may include or offer third party products or services on our website. These third party sites have separate and independent privacy policies that may differ from our own. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.

Our commitment to children’s privacy
Protecting the privacy of the very young is especially important. For that reason, will never collect or maintain information at our website from those we actually know are under 18 years of age, and no part of our website is structured to target anyone under 18. Under our Terms of Service, children under 18 are not allowed to access our service.

Online Privacy Policy Only
This online privacy policy applies only to information collected through our website and not to information collected offline.

Your Consent
By using our site, you consent to our websites privacy policy. If you do not accept any of the terms and conditions stated above, you should not use the website.

Changes to our Privacy Policy
Life Protection Canada Inc. may review and amend this Privacy Policy without notice to you. We therefor recommend that you review it regularly. If you continue to provide personal information after we have changed our Privacy Policy, we will assume that you have accepted these changes. By using this site you acknowledge that you have read and understand this privacy policy as amended from time to time.